So What Actually is SEO (Search Engine Optimisation) Copywriting?

SEO (Search Engine Optimisation) for Gold Coast based businesses, is one of our most recommended services for brand visibility, here at Hotel Jean.

Let’s start at the beginning: ‘brand visibility’ refers to how easily and frequently a brand is seen by its target audience across various channels, including online platforms, social media, and physical locations - essentially this terms refers to how ‘visible’ your brand is.

High brand visibility increases recognition and trust, ultimately driving engagement and sales. For businesses in competitive industries like Beauty, Wellness and Hospitality, consistent and strategic efforts in brand visibility can differentiate a company, build loyalty, and create lasting connections with clients.

So how does SEO increase brand visibility?

When you search something on the internet, you don’t often scroll through to the second or third pages. You might browse the first initial hits, but likely no further. This is why ranking higher in search results means that your audience is more likely to find you, as it aims to place you above other brands.

SEO (Search Engine Optimisation) is the broad term for optimising your online rankings within search engines such as Google, Yahoo and so forth, to appear higher within search results. This can consist of a range of strategies designed to establish a more solid and expansive online presence, such as posting on local noticeboards, engaging with the community, creating additional profiles and listings online, as well as optimising elements of your website design to ensure that the content and images are structured to support visibility.

SEO Copywriting a specific SEO technique, which encompasses creating new content that is both engaging for readers and optimised for search engines, such as blog posts and additional website pages. The term SEO Copywriting also pertains to the optimisation of existing website copywriting by crafting compelling headlines and strategically incorporating keywords that your audience may be using to help find businesses such as yours. Increasing your website’s count of the all important key words will in turn increase your visibility and position within search engines, when these search terms are used.

Effective SEO not only helps attract organic traffic to your website, but also enhances user experience, driving higher engagement and conversions. For businesses in the Beauty, Wellness and Hospitality industries, it’s essential to balance technical SEO elements with authentic, informative content that resonates with their target audience.

Here at Hotel Jean, we provide both broad term SEO as well as SEO Copywriting specific services, to help you reach your target audience - and to help them find you!

Ready to learn more? Place an enquiry with us!