SOCIALS: DONE DIFFERENTLY
Working with established and new businesses, we help brands connect genuinely with their audience and build an engaged online community with an authentic, consistent and active online presence.
Hotel Jean offers ‘Do It Yourself’ resource options as well as full-service content curation for the busy brand. Explore our social media services, available to book individually or within a package. Ready to start collaborating with us? Reserve your stay at Hotel Jean and schedule in your Social Media project.
FEEDS WE’VE CURATED
BROWSE OUR GUEST GALLERY
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STELLAVISION EYEWEAR
@stellavisioneyewear
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BO' AESTHETICS
@bo_aesthetics_
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ELL KYNEUR DOLL BEAUTY
@ellkyneurdollbeauty
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HER HERBS
@herherbs_au
SOCIAL SUITE
EXPLORE OUR SERVICES, BOOK ONLINE INDIVIDUALLY OR WITHIN A PACKAGE
DOES AI REPLACE PROFESSIONAL COPYWRITING? WE DON’T THINK SO, BUT HEAR US OUT.
Our perspective? AI can provide a DIY path to professional content for those restricted by budget, but using it as a solution rather than a tool could be harming your brand.
The pressure of keeping up with the times, fear of being left behind, and allure of a quick, low-cost solution has had brands jumping on the bandwagon hard and fast. Using this tool too frequently, obviously, and without education, can result in unoriginal and inaccurate copywriting that lacks the authenticity to resonate with your audience.
Starting to see the same old stock-standard content over and over again? Us too, and not only is it repetitive, it’s boring. Tell-tale signs of copy-and-pasted Chat GPT responses can not only disengage your audience, but also affect your brand’s reputation. AI makes mistakes - often. The odd error in grammar, spelling or punctuation is nothing to worry about, but frequent mistakes? Not a good look for a professional brand.
PUTTING THE ORIGINALITY AND AUTHENTICITY BACK INTO YOUR BRAND
The modern business owner is more empowered and educated in the world of DIY than ever, the world is changing, but we’re changing with it.
So hear us out, we dove in too deep to begin with, excited by the advantages of all things shiny and new, but it’s time to find a balance. How? By repositioning the perspective of AI as a ‘complete solution’, to a ‘tool’, that can create content as a starting point, a framework. Here’s where we come in: for brands that are restricted by budget and want to elevate existing content rather than starting fresh, we offer a CONTENT REVIEW service.
Is your copywriting obviously generated by AI? Or have you given it a go yourself and need a little professional help to finalise it? Don’t worry, we don’t judge, and we’re here to help! Whether it’s social captions, campaigns, email newsletters, blog posts or web content, we’ll review your copywriting and get it on brand.
Professional communications start with correct spelling and grammar - and are supported by creativity and authentic human emotion that genuinely connects with your audience. It’s time to ditch inaccurate, repetitive content that doesn’t speak your brand’s language, and stand out with original communications.
SOCIAL MEDIA DONE DIFFERENTLY
We’re different from the rest. If you have engaged an agency for communication support, you’ll know that industry-standard social media services are almost always exclusively available on rolling retainer structures only - and no end in sight.
With no lock-in contracts or ongoing pressure, our social media support service packaging has been curated with you in mind. Designed as a 10 week package with the option to extend if required, our services set you up with a professional and consistent base.
Followed by a one-on-one Session with our experts and a customised Social Media Strategy in the form of a comprehensive Handbook you can save and return to anytime you need, you’ll have all the tools you need to implement our tips and tricks, follow your customised growth plan and maintain an engaged and authentic presence all on your own.
Perfect for business owners that have the technical skills to manage their own platform but are time-poor and need support in maintaining an active and professional profile. No fuss, just bespoke social content handed directly to you.
OUR PROJECT PROCESS
PHASE ONE: As a member of our community, you’ll receive access to our exclusive Project Management Platform, an online space for you to access information and educational resources, learn how to self manage your content and start the onboarding process.
You’ll provide us with any collateral, and complete a Questionnaire to communicate your preferences, goals and any details you envision for your content.
PHASE TWO: We start work on your project! Your first draft will be presented to you to explore and approve, and you will then have the opportunity to request any updates within your allocated review time.
Your review plan will be confirmed with you, and we will provide further information if necessary. We complete any required updates and present the project for final design approval.
PHASE THREE: Once you provide your final design approval, you’ll action any required subscriptions and your project will then be complete.
Following project completion, you are welcome to reach out to us for any further content updates and additions, marketing + communication strategy support services and/or one-on-one educational training sessions for self management support.
HOW TO HOLIDAY WITH US
With multiple ways to approach your collaboration with us, our support is available in different formats: as an individual service, a package encompassing multiple services or half/full day bespoke bookings with our communication specialists for varied content support.
Ready to take the reigns? Get your DIY on with templates or learn from the best with Hotel Jean’s very own communication courses.
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Know exactly what you’re after? Book an individual service with us and get those communications aligned with your vision.
From website and socials, through to email marketing, photography and deign, our comprehensive service suite has you covered.
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Perfect for businesses in need of multiple services, our packages are designed to curate consistency. Start with a ‘Check in’ for our package recommendation or book your choice online!
We offer packaged options for bigger projects, as well as bespoke ‘In House’ services: for brands who need a hand with a range of content tasks. During an ‘In House’ booking, you’ll have access to a half or full day of our multi-disciplinary creative professional’s time, perfect for getting through that ever-growing to-do list! Available one-off or weekly on retainer.
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Happy managing your own content but need to create some consistency? Our templates are the perfect way to not only streamline your branding and communications, but also to save time curating your content from scratch, increasing activity and brand visibility.
With templates across email, socials, collateral, design and internal communications, you can elevate your content across any and all platforms.
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Already managing your own communications but want to level up your skillset? Or just starting out and want to learn the foundations?
Learn how to curate professional, creative content with Hotel Jean’s Communication Courses - coming soon!
NEED A RANGE OF BRAND CONTENT? BOOK BY THE HOUR.
We understand that the nature of branding and copywriting means that not all projects sit within an individual package scope - some businesses require ongoing support with a broad range of content related tasks. A cost and time efficient way to achieve everything on your to-do list, our ‘Content by the Hour’ service is tailored to you.
Just like having your very own In House communication specialist, social media manager, content creator, proofreader, designer and copywriter, this service is for the busy brand doing it all. Available to book as a one-off half or full day, or on a weekly basis.