Hello, we’re Hotel Jean
Specialising in communications across website, branding and beyond - we’re not your average agency.
Here at Hotel Jean, we understand that the world of communications is changing - constantly, and we’re changing with it: offering a unique, thoughtfully curated service suite tailored brands of all budgets and capabilities.
With educational courses, refinement services for existing collateral and content templates that you can use over and over again, we support brands through all stages of communication development and growth. Balancing ‘Do it Yourself’ resource packages with full-service project offerings, Hotel Jean is where businesses check in, reset, and leave all ‘brand’ new.
‘Who is Jean? Are you an actual Hotel?’
Hello, I’m Juliette, proud owner of Hotel Jean!
Here at Hotel Jean, we believe that originality is everything in this new era of copy-and-pasted content, and our own brand is no exception.
The concept of Hotel Jean was born from the idea that your experience with us is the break your brand needs: check in, relax while we work our magic, and leave refreshed and renewed.
And yes, there is a Jean! Our brand is an ode to my great-grandmothers - both called Jean, and both incredible women with a love for literature and creative writing.
Their influence sparked my lifelong passion for language and education, leading me to a Bachelor of Arts majoring in Media & Communications, a Diploma in Business and finally a Diploma in International Beauty Therapy.
This then evolved into a career in Public Relations, Marketing and Communications, a published children’s book, countless works in renowned media publications, collaborations with major global brands, and then - our agency.
‘Hotel Jean’ is a love letter to the special women that started it all, ‘Nana Jean’ the poet and ‘GG’ our literature queen, we wouldn’t be here without them.
Our unique strategy: consistency and authenticity
After graduating with a Diploma in Beauty Therapy and Bachelor of Arts double major in ‘Communications’ and ‘Film, TV & Media’, our Founder Juliette embarked on a career in corporate Marketing and Communications, working with a wide range of brands such as Wet n Wild, Toyota, Lexus, DB Cosmetics Scholl and more. This experience highlighted a common theme: business communications often lacked consistency when managed by multiple parties. With a unique skillset and experience as a Social Media Manager, Website Designer, Marketing Manager and Copywriter, Juliette launched her very own agency as a solution to this: specialising in cohesive content.
Originality is everything!
As a writer by trade, our founder places a strong focus on unique communications. Original content helps your brand to stand out from the crowd, because who wants to be like the rest? Specialising in authentic copywriting, we expertly weave our client’s very own brand voice throughout each project for collateral that is not only professional and engaging, but uniquely yours.
Beauty, hair and wellness therapies are our thing
Holding Communication qualifications as well as a Diploma in Beauty Therapy, our Founder Juliette has extensive experience in the Beauty, Health and Wellness industries - both hands-on as a practitioner and behind the scenes - in marketing management, booking systems, social media and website development. With a strong passion and deep understanding of this niche, Juliette is an expert in providing communication services to businesses within these spaces. Her knowledge and enthusiasm for Beauty, Health and Wellness, makes this our area of absolute expertise.
With a comprehensive history of collaborating with brands within these industries, we have experience across website design, copywriting, email marketing, strategy, social media management, public relations services, influencer collaboration, paid advertising, earned media + pitching, content and photography, as well as event management for organisations that operate within the Beauty, Health and Wellness spaces.
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Global Cosmetic Brands
DB COSMETICS | INTERNATIONAL
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Nail Artists & Industry Leaders
MADI_CURED | GOLD COAST, AU
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Luxury Beauty Salons
NO13 THE BEAUTY AVENUE | SYDNEY
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Cosmetic Tattoo Clinics
EL AESTHETICS | AUCKLAND, NZ
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Naturopaths
HER HERBS | GOLD COAST, AU
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Advanced Skin Therapy Clinics
RETREATMENT BEAUTY | FAR NORTH, NZ
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Pilates and Yoga Practitioners
GRACE BY KIRI | SUMBA, INDONESIA
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Lash Technicians
TOUCH OF LOVE BEAUTY | GOLD COAST
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Hairdressing Salons
MERAKI ON BEAUFORT | PERTH, AU
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Luxury In-hotel Spas
MALALA SPA | INDONESIA
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Beauty Therapists
ELL KYNEUR DOLL | NEWCASTLE, A
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Wellness Retreats
SOULPRINT RETREATS | UBUD, INDONESIA
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Global Skincare Brands
THE CREME SHOP | INTERNATIONAL
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Five-Star Wellness Resorts
CAP KAROSO | INDONESIA
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Lash Educators
SBBEAUTYY | GOLD COAST
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Nail Technicians
MATEA BEAUTY | MARIBOR, SLOVENIA
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Medical Equipment Suppliers
MEDILAZE | MELBOURNE
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Clinical Nutritionists
HER HERBS | QUEENSLAND
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Industry-Leading Beauty Therapists
BELLE AMOUR STUDIO | CHRISTCHURCH
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Cosmetic Aesthetic Clinics
BO AESTHETICS | PALM BEACH
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Infrared Sauna Spaces
GLOW SAUNA | AUSKLAND, NZ
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5-Star Boutique Hotels
ALAMAYAH X GRACEBYKIRI | SUMBA ISLAND
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Press-On Nail & Cosmetic Brands
CURED COSMETICS | QLD, AUSTRALIA
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Makeup Artists & Educators
GLOW BY MOLLY | VICTORIA, AU
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Bridal Makeup Artists
EL AESTHETICS | AKL, NEW ZEALAND
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Brow Technicians
EL AESTHETICS | NEWMARKET, NZ
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Reiki Healers and Massage Therapists
THE WELLNESS WANDERER | GISBOURNE, NZ
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Sound Healers
SOULPRINT | BALI, INDONESIA
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Online Personal Trainers
GRACE AND CO | INTERNATIONAL
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Body Sculpting Clinics
COOLIT BODYSCULPT | WHENUAPAI, AKL
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Contrast Therapy Spaces
GLOW SAUNA | RIVERHEAD
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Lash Lift Specialists
LUSH LASH | AUCKLAND, NZ
Beauty, hair and wellness therapies are our thing
Holding Communication qualifications as well as a Diploma in Beauty Therapy, our Founder Juliette has extensive experience in the Beauty, Health and Wellness industries - both hands-on as a practitioner and behind the scenes - in marketing management, booking systems, social media and website development. With a strong passion and deep understanding of this niche, Juliette is an expert in providing communication services to businesses within these spaces. Her knowledge and enthusiasm for Beauty, Health and Wellness, makes this our area of absolute expertise.
With a comprehensive history of collaborating with brands within these industries, we have experience across website design, copywriting, email marketing, strategy, social media management, public relations services, influencer collaboration, paid advertising, earned media + pitching, content and photography, as well as event management for organisations that operate within the Beauty, Health and Wellness spaces.
Love notes from our guests
The Guestbook
Brands our team have collaborated with
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MADICURED | GOLD COAST, AU
WEBSITE DESIGN | SUBSCRIPTION ADD ON
Our team supported our wonderful client Madi with a Website Design and Subscription Add On build for her online community, who are based within her TikTok and Instagram following,
Madi utilises her platform to provide educational nail focussed content the support her ‘Madicuremunity’ in developing their nail service techniques and creative capacity.
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NO.13 THE BEAUTY AVENUE | SYDNEY, AU
BRAND REFRESH | WEBSITE DESIGN | BOOKING SYSTEM INTEGRATION | ECOMMERCE ADD ON | LOGO DESIGN | 12 WEEK CONTENT CALENDAR
With a brief to curate a complete Brand Refresh for this gorgeous salon, we focussed on an elevated aesthetic and ‘Quiet Luxury’ feel across their platforms and brand collateral.
Our team curated a new Website Design with a Booking System Integration and eCommerce Add-On for physical product sales, along with a new Logo Design and a 10 Week Content Calendar for an elevated Social Media presence and Brand Identity.
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BO AESTHETICS | GOLD COAST, AU
CUSTOMISED MONTHLY COMMUNICATION SUPPORT | CONTENT CALENDAR | EMAIL MARKETING
With a tailored service package, our team provided Communication Support services to Gold Coast based Clinic Bo Aesthetics, who specialise in Cosmetic services such as Injectables and Skin Treatments.
This customised monthly support service is inclusive of Email Marketing and Campaigns, Content Calendars for elevated and consisted social media activity, along with ad-hoc communication support tasks on a bespoke basis, month to month.
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CAP KAROSO | SUMBA, INDONESIA
MONTHLY COMMUNICATION SUPPORT
With a brief to provide Website Updates, Proofreading, Copywriting, Design and Social Media Support on a bespoke basis, we proudly collaborate with Cap Karoso, a complete unique and incredible hotel based on Sumba Island in Indonesia.
A tailored service package, our Monthly Communication Support is completely customised to each individual organisation and their unique requirements.
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GLOW BY MOLLY | VICTORIA, AU
WEBSITE DESIGN | BOOKING SYSTEM INTEGRATION
Our goal for this project was to ‘streamline’ the online scheduling process for Molly’s clients by completing a Booking System Integration within Molly’s very first site for her Professional Makeup Artistry and Education business.
We curated a user-friendly Website Design that is easy to navigate and showcases Molly’s talents, extensive portfolio and service offerings.
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STELLAVISION | FAR NORTH, NZ
WEBSITE REDESIGN | SOCIAL MEDIA CALENDAR | GIVEAWAY CURATION
Providing a comprehensive brand streamline service project, we supported Stellavision Eyewear with a Website Redesign service within Shopify to ensure a more user-friendly management of sales and back-end analytics.
To create a strong, cohesive brand while encouraging audience engagement and growth, we curated a customised Social Media Giveaway along with a 10 Week Content Calendar.
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STONECRAFT NZ | FAR NORTH | NZ
WEBSITE DESIGN | SEO COPYWRITING
Specialising in concrete, swimming pools, masonry, brick and blockwork, Stonecraft NZ operates across New Zealand, Australia, the Pacific Islands and beyond.
With a website that hadn’t seen an update in over twelve years, Stonecraft NZ was in need of a refresh to achieve a platform that represented who they are today as award-winning specialists within their industry.
We supported this well established construction firm with a brand new Website Design and SEO Copywriting to achieve a refined and modern result.
www.stonecraftconstruction.co.nz
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EL AESTHETICS | AUCKLAND, NZ
WEBSITE DESIGN | BOOKING SYSTEM INTEGRATION
We supported El Aesthetics with their launch as a newly established Cosmetic Tattoo and Beauty Service Clinic by curating a brand new Website Design that reflected the brief of a clean, white and crisp aesthetic.
With a complete Booking System Integration, El Aesthetics online platform is both elevated and user-friendly.
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HER HERBS | GOLD COAST, AU
BRAND SHOOT | WEBSITE DESIGN | BOOKING SYSTEM INTEGRATION | CONTENT CALENDAR | PROFILE REFRESH | GIVEAWAY MANAGEMENT
Specialising in Personalised Herbal Formulas and Naturopathic Support for women, Her Herbs is led by the wonderful Katie who we supported with multiple services to curate a refreshed brand identity.
With a brand new Website Design in SquareSpace and Booking System Integration, Katie’s clients have the ability to schedule their consultations online. We also supported Her Herbs with a customised Brand Photoshoot, Content Calendar and Profile Refresh to enhance their social media presence and curate a strong, professional brand identity.
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RETREATMENT BEAUTY | FAR NORTH, NZ
WEBSITE DESIGN | BOOKING SYSTEM INTEGRATION | ECOMMERCE ADD ON
Our team provided a comprehensive Website Design service for Beauty Therapy Clinic, Retreatment Beauty.
With a Booking System Integration and eCommerce Add on service, Retreatment Beauty’s new website now has the capacity to schedule client bookings and process sales from physical product orders.
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GRACE BY KIRI | SUMBA, INDONESIA
BRAND IDENTITY KIT | LOGO | WEBSITE DESIGN | SUBSCRIPTION + SCHEDULING ADD ONS
A comprehensive project scope, we supported the launch of Grace and Co as an emerging business. We curated a Brand Identity Kit encompassing Logo Design in multiple formats, a customised colour palette and typography guidelines, brand messaging, voice and tone recommendations.
After establishing a clear and credible brand, we started on the Website Design, curating a platform which offers movement and wellness content on a monthly Subscription basis, Scheduling of one-on-one sessions with practitioners, along with reservations for upcoming wellness retreat events.
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MERAKI ON BEAUFORT | PERTH, AU
WEBSITE DESIGN | BOOKING SYSTEM INTEGRATION | SEO COPYWRITING | SOCIAL MEDIA STORY TEMPLATES
Our team curated an entirely new Website Design complete with a Booking System Integration and SEO Copywriting for Perth based Hair Salon, Meraki on Beaufort to refresh their online presence and support online bookings.
With a recent change of hands, this organisation was due for a few updates to curate cohesive branding and communicate their story and mission to their audience in an engaging and authentic tone. We followed the new website build with customised Instagram Story Templates to facilitate professional, strong branding across their online platforms.
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MATEA BEAUTY | MARIBOR, SLOVENIA
SOCIAL MEDIA STRATEGY SESSION | SOCIAL MEDIA STRATEGY HANDBOOK
We worked with Slovenia based Nail Technician, Matea, to support her newly established Manicure and Press On Nail business with a strategised approach to social media management.
Providing both a one-on-one Strategy Session along with a completely customised Social Media Strategy Handbook, we curated a comprehensive short and long term plan to facilitate Matea Beauty’s growth and positioning within the market as a reputable and professional brand.
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VELAWEAR | AUCKLAND, NZ
WEBSITE DESIGN | BRAND PHOTOSHOOT
Our team supported custom apparel printing business Velawear with a tailored package to establish an online presence across multiple platforms and facilitate online sales.
We curated a clean and user-friendly Website Design that was aligned with their communication priorities of authenticity and superior customer service.
Planning, scheduling, and managing their Brand Photoshoot allowed us to capture professional content to really achieve their vision and elevate their new site with tailored and planned imagery.
www.velawear.co.nz
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ELL KYNEUR DOLL | NEWCASTLE, AU
CONTENT CALENDAR | PROFILE REFRESH | BESPOKE MONTHLY COMMUNICATION SUPPORT
Our team worked with Newcastle based skin and beauty salon, Ell Kyneur Doll Skin and Beauty to establish a cohesive brand presence across their platforms to fine-tune their messaging and overall aesthetic.
Our Bespoke Monthly Communication support package was custom curated to support this client’s individual requirements, but focussed on social media with a Profile Refresh and regular Content Calendar to support an active and engaged online community.
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SOULPRINT RETREATS | UBUD, INDONESIA
BRAND KIT | LOGO DESIGN | FLYER DESIGN | WEBSITE DESIGN
We supported this Indonesia based Wellness Retreat business with a variety of communication and branding services to curate cohesive messaging across their platforms.
We started with a Brand Kit + Logo Design before moving on to Website Design, to really build this newly established brand’s identity from the ground up. We then supported Soulprint Retreats with internal and external Brand Collateral such as customised flyers for marketing, and branded schedules and documents for their retreat participants.
www.soulprintretreats.com
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WHEN SQUIRREL MET BEAR | TAURANGA, NZ
WEBSITE DESIGN | BOOKING SYSTEM INTEGRATION
Our team curated an entirely new Website Design and Booking System Integration for this Event Furniture and Prop Hire business whose previous website was well overdue for a refresh after changing hands.
We designed a new platform that allowed for online scheduling, while showcasing their gorgeous range of event props and focussing on the personality and family-owned aspect of this small business.
www.whensquirrelmetbear.co.nz
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BELLE AMOUR STUDIO | CHRISTCHURCH, NZ
WEBSITE COPYWRITING REFRESH | SEARCH ENGINE OPTIMISATION
Our team has collaborated with the lovely Samantha from Belle Amour Studio on multiple occasions to complete a Website Copywriting Refresh for her Beauty Therapy Clinic in order to elevate the existing text and incorporate new service offerings.
We provided Search Engine Optimisation services to support an increase in bookings directly from Search Engines such as Google. This service was a perfect opportunity to utilise key words to boost website visibility in multiple areas following a relocation from Australia to New Zealand.
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TONGA AOTEAROA BASKETBALL ASSOCIATION | NZ
WEBSITE DESIGN | SEO COPYWRITING
Tonga Aotearoa Basketball Association is an incorporated society that supports young adults living in New Zealand who have Tongan heritage to participate in social basketball events.
This community-led and family supported organisation required a Website Design that spoke to their audience, while allowing individuals to express their interest in participating in TABA’s basketball events and place orders for their team apparel.
Our team also completed SEO Copywriting to support website visibility and discovery.
www.tababallers.co.nz
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DB COSMETICS | AUCKLAND, NZ
EVENT PLANNING + MANAGEMENT | INFLUENCER COLLABORATION SUPPORT
Our founder Juliette collaborated on the ‘Rose and Shine’ project for makeup brand DB Cosmetics, Event Planning, executing and managing in-person.
A beautiful launch for their newly available range of products, this event focussed on Beauty + Wellness Influencer Relationships and was held at the Qt Hotel in Auckland City.
